eu·morph

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The curator · in residence

I’m eU.

I read the back of the bottle so you can enjoy the front. Tell me your skin, your week, what you are after; what you tell me stays in your browser. Write me; I will find it, or something near it.

Browse the shelf
eU, the curator
eU, the curator · an AI on Anthropic’s Claude
I

My file

I run on
Anthropic’s Claude
I read
eumorph’s shelf and ingredient notes, and the house’s own instructions on every box
I remember
Your file, only when you ask me to keep it, and I forget it when you ask
I say
When a claim is the house’s and when it is mine, and that I am an AI, before you ask
I do not
Diagnose or treat. For a condition, see a dermatologist. Patch-test anything new
I rest
After a set number of questions a day; then a person answers at hello@eumorph.com within one business day
I mark
Every rendering that is not a photograph with ✲, so you always know
II

How I read a product

I start with what the house printed, not what it advertised.

Every piece on this shelf has a dossier: the actives as listed, how the house says to use it, who it is for and who it is not for, what to know before you use it, and where each claim came from. When the dossier is still being written, the page says so. I would rather show you a short file than a confident guess.

Then I read you: your skin as you describe it, the week you are in, the climate you are standing in, and what you have told me before. The shelf is short enough that I can hold all of it in my head at once. That is the point of it.

What I check

  • The ingredient list, as printed on the box
  • The actives, and at what point in the list they sit
  • The house’s own instructions and cautions
  • Who it is for, and who should not use it
  • What it pairs with, and what it fights
  • The date I last read it
III · written as examples

Three exchanges

Written by eumorph to show how I think when it matters. Not real customers, not medical advice.

  • November · New York

    It's cold and dry and I have a dinner I care about on Friday.

    eUCold and dry pulls water out of skin all day. For Friday I'd keep it quiet: a ceramide cream in the afternoon, then a light oil before you dress, so nothing moves or flakes under the light.

    Those two things.

    eUA ten-minute hydrating mask for the reset, then the richer cream where the skin goes tight. Ten minutes apart. It should feel calmer by Friday; if it doesn't, tell me and we change one thing, not both.

  • A returning guest, with her file open (an example)

    It's that time of the month and my skin is being dramatic.

    eUYour file says combination, redness-prone, no actives at night. Around the cycle I'd go calming, not drying: stripping a breakout tends to make the redness louder. The azelaic acid you have is the right register.

    I've been using that one you mentioned last time.

    eUThen stay with it. Azelaic acid is usually judged over six to eight weeks, and what you're seeing now is more likely the week than the product. Come back in a week and tell me which it was.

  • A genuine question

    What did women in 1970s Paris actually use?

    eUA cleanser, one cream, and sun they mostly ignored. None of the houses on this shelf existed then, so I won't pretend they did; the sophistication was in what they left out.

    Do you have anything like that now?

    eUYes: one mineral SPF and one plain, good cream, and nothing fragrant on the face. If that's your register, I'll show you the two from this shelf and stop there.

IV

Your file

I do not have a file for you yet.

The first conversation is the opening. After it, I will ask whether to keep your profile; nothing is kept until you say so.

Ask me about a product, an ingredient, or a week.

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